Trésor

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Trésor, formerly Smacks Trésor, is an European cereal made up of multigrain pillows with chocolate filling that for several years from 2001 was branded as a spin-off of Kellogg's sweet-coated, puffed wheat cereal Smacks. In the United Kingdom, it was introduced in 2010 as Krave.

Trésor (2001, France)

Dig'Em becomes so addicted to the cereal that he eats it all before it can be revealed to an audience of children.

Fortresse (2003, France)

Dig'Em becomes very fat when he raids a vault filled with boxes and pieces of the cereal.

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Gallery

Unknown Commercial (200?, France)

Dig’Em again opens up a vault that reveals all the chocolate pieces of the cereal and then gets so fat that he ends up getting stuck.

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Gallery