Pop-Tarts is a brand of toaster pastry introduced in 1964 by the Kellogg Company. It primarily sells in the United States, but it also sells in Canada, parts of Europe, and Australia (where it was once discontinued).
In 2004, the brand started its "Crazy Good" advertising campaign, in which characters went after living Pop-Tarts with intent on eating them.
Two Pop-Tarts are trapped in a freezer, and one eats the other to survive.
Freak Out Outtakes
The last outtake shows the Pop-Tart having been eaten by two hippo-butterfly creatures.
Best New Artist
The singing lizard eats all three Pop-Tart nominees.