Golden Crisp, formerly known in the US and still known in Canada as Sugar Crisp, is a sweetened, puffed wheat cereal manufactured by Post Cereals. Its mascot is Sugar Bear, an anthropomorphic cartoon bear who sings his catchphrase, "Can't get enough of that Golden Crisp."
Post Sugar Crisp - Factory
Sugar Bear acts as packaging when raiding a Sugar Crisp factory in two out of three Canadian TV commercials aired in 1993, getting stuffed from Sugar Crisp cereal.
Post Sugar Crisp - Hang Glider
Another Canadian commercial from somewhere between the late 90's and early 00's features Sugar Bear stuffing himself with cereal until he is shaped like a giant ball, for similar reasons.